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What is the difference between a brand and branding Identity?
What is the difference between a brand and branding Identity?
"Branding is the gut feeling a customer gets when they think of your company, branding identity is the visual representation of your company."
"Branding is the gut feeling a customer gets when they think of your company, branding identity is the visual representation of your company."
Most people, even designers get the two mixed up; usually when people say "branding" they mean "branding identity".
Most people, even designers get the two mixed up; usually when people say "branding" they mean "branding identity".
Having a brand is more about public relations than it is about style. If I think of the name Ferrari, my mind is instantly flooded with vibrant, luxurious sportscars...not an Italian restaurant like Luige's; both are Italian, but they bring to me entirely different senses. That is what a true, well-developed brand can bring to their audience: stimulated senses.
Having a brand is more about public relations than it is about style. If I think of the name Ferrari, my mind is instantly flooded with vibrant, luxurious sportscars...not an Italian restaurant like Luige's; both are Italian, but they bring to me entirely different senses. That is what a true, well-developed brand can bring to their audience: stimulated senses.
Branding can sometimes be entirely isolated from the visual presentation of a business. For example, my go-to barbershop has zero effort in their visual identity; in fact, it would be nearly impossible to describe the style of the business. If you ask any of my barber's customers, you will only be told about their experience of the business. Your audience will remember your service before your style, and then your style because of your service.
Branding can sometimes be entirely isolated from the visual presentation of a business. For example, my go-to barbershop has zero effort in their visual identity; in fact, it would be nearly impossible to describe the style of the business. If you ask any of my barber's customers, you will only be told about their experience of the business. Your audience will remember your service before your style, and then your style because of your service.
"Your audience will remember your service before your style, and then your style because of your service."
"Your audience will remember your service before your style, and then your style because of your service."
The style of your company, or your "brand identity" is one of the best tools to use in your brand and marketing strategy. Typically, a brand identity is made up of a logo, a color scheme, and many, many other aspects all the way down to certain shapes. For example, Adidas whole brand identity is centered around black and white stripes in sets of three. Nike has the "swoosh" and the orange on just about everything; their brand identity goes all the way down to the type of fabric they use!
The style of your company, or your "brand identity" is one of the best tools to use in your brand and marketing strategy. Typically, a brand identity is made up of a logo, a color scheme, and many, many other aspects all the way down to certain shapes. For example, Adidas whole brand identity is centered around black and white stripes in sets of three. Nike has the "swoosh" and the orange on just about everything; their brand identity goes all the way down to the type of fabric they use!
Your brand and brand should blend together seamlessly; this is where true professional branding comes into play. Your style should match your service and your service should match your style. In what ways can you match your style to your service? First, write down what your business brings to the community, the audience you tend to, and the approach of your business model; these things will define how your logo, banners, website, business cards, advertisement, vans, etc. should look like in the end.
Your brand and brand should blend together seamlessly; this is where true professional branding comes into play. Your style should match your service and your service should match your style. In what ways can you match your style to your service? First, write down what your business brings to the community, the audience you tend to, and the approach of your business model; these things will define how your logo, banners, website, business cards, advertisement, vans, etc. should look like in the end.
"Your style should match your service and your service should match your style."
"Your style should match your service and your service should match your style."
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